Why Is Social Media Listening a Crucial Element of Business Planning?

Social Media Listening | Image Resource: social.industries
You can find millions of social media users discussing products, customer service, and brands. According to a survey carried out in 2022, internet users worldwide spend an average of 2 hours and 30 minutes on social networks.
They often use social media, which is their most desired platform, for the latest news, entertainment, messaging, and shopping. Expectedly, there are currently 4.89 billion estimated social media users worldwide.
Moreover, as traditional marketing gave way to digital marketing, consumers now place more faith in other consumers’ accounts of their own experiences on social media, message boards, and blogs than they do in conventional advertising campaigns. For all B2C businesses that recognise the value of the customer experience, effective social media listening
and taking user-generated information...






